SEO settings and Google Analytics

Availability

Infradox XS - all versions 

Last update

November 2015 - v26.5

What is SEO?

SEO is short for search engine optimization. There are many factors that determine how well your website is indexed by the major search engines, but Infradox XS websites are in fact built with search engines in mind.

  • XS does not use frames or other older web techniques that may interfere with SEO,
  • it uses URL's with index-able text, with minimal parameters and no session information,
  • all website images and links have titles with relevant data attached (alt-text / image titles),
  • all thumbnails and links have hrefs (urls) that search engines can follow,
  • we use static follow-able url's and page links wherever possible,
  • pages use well formed HTML and no inline css or script,
  • we embed meta tags with both fixed and relevant variable data (more information below). 

Creating your fixed metatags

Go to Site configuration and click SEO settings in the bar on the left. The form allows you to enter all the tags. It's recommended to be brief and to use relevant text and keywords only. Your pages will include the tags as shown in the below example. Note that you can check this by choosing "view source" on any of your pages. 

<meta name="category" content="Stock photography" />
<meta name="author" content="Infradox" />
<meta name="publisher" content="Infradox.com" />
<meta name="title" content="Infradox" />
<meta name="keywords" content="photography, photos, images, high resolution, high res, infradox, photographer, reportage, downloadable" />
<meta name="description" content="High resolution downloadable stock photo archive" />

About the Title metatag

26.4 and later.

You can enter a text that will be used both in the browser's address bar and that will be inserted into title metatag. The actual title consists of a fixed part (the string that you enter via SEO settings) and a variable part. The variable part depends on the page and its settings. You can for instance configure this for the preview pages.

For example, you website is called "MyStockSite". You have entered "MyStockSite photography" in the Title field (SEO settings). You have selected the fields Headline and Credit to be used for the title on preview pages and a dash to separate the values. A photo has the headline "Color pencils" and the credit is "James Someone". Its preview page will have a browser title and title metatag containing "MyStockSite photography - Color pencils - James Someone".

About the Description metatag

Below is some important information taken from seomoz.org, we recommended that you read their full article.

  • Description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.
  • Description tags should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. 
  • Description tags can be any length but search engines generally truncate snippets longer than 160 characters, For this reason it is best to keep meta descriptions between 150-160 characters.
  • Avoid duplicate meta description tags.
  • Any time quotes are used in a meta description, Google cuts off the description. To prevent meta descriptions from being cut off, it's best to remove all non-alpha/numeric characters from meta descriptions.

About the Keywords metatag

The keywords meta tag is now less important than it was. Certain search engines seem to ignore this tag completely, but others do still use it (e.g. Yahoo). The same rules as described for the Description tag (above) apply to the Keywords tag. We think that you should not have more than about 15 to 20 keywords in the static part of your Keywords tag. Note that variable keywords are automatically added depending on the page.

Variable metatags

In addition to your fixed meta tags, Infradox XS will automatically update your page tags with information from the database that is relevant to specific pages. For instance, a search results page that shows found files for the query "studio portrait", will have the words studio and portrait added to the embedded keywords. The title metatag will also be automatically updated, in the above example the tag's value may be changed to something like this: 

<meta name="title" content="MyStockSite photography - studio portrait" />

The Preview page metatags are also automatically updated with data from the file that is displayed. For example:

  <meta name="keywords" content="photography, photos, images, high resolution, high res, infradox, photographer, reportage, downloadable,morocco,human rights,king hassan II,rabat,AMDH,Association Marocaine des droits humains,Moroccan government,symbolic process,secret agent,Achmed Boekari,abduction,torture,murder,opposition leader,Mehdi Ben Barka,Moroccan secret" />
  <meta name="description" content="High resolution downloadable stock photo archive / RABAT-MOROCCO-20050702-PHOTO JUANVRIJDAG.COM. Morocco tries to cope with its dark past with human rights violations . But for many people this process is going to slow. During the reign of the previous king Hassan II, the father of the current..." />

In the above example, the first words for the keywords tag are the fixed tags that you have configured, the rest is automatically taken from the file's keywords. The description tag displays your fixed description first, followed by the page's index-able URL part and then (part of) the file's caption data.

Title tags and Alt tags for thumbnail images and preview images

Requires 26.4 or later.

Thumbnails are inside HREF HTML tags. For example:

<a class="filepreview" href="/search/preview/children-playing-in-the-rain0_00001835.html">
     <img class="thmbimg" src="http://www.mywebsite.com/cache/tcache/00001835.jpg" 
              alt="Children playing in the rain, James Olderbergh" 
              title="James Olderbergh" >
</a>

As you can see, each thumbnail has a link / HREF that search engine spiders can follow. In the above example:
/search/preview/children-playing-in-the-rain/0_00001835.html

The img element has a HTML alt tag that is relevant to many search engines. You can configure the field or fields that you want to use for the alt tag via Site Configuration, General settings, section Thumbnail pages layout. The setting is called data for alt-text . You can use up to three fields for this function. In the above example the img title tag has the photo caption and the photographer credit:
Children playing in the rain in Amsterdam, James Olderbergh

You can also configure the output of the title tag. The title tag is relevant to some search engines. The title tag displays when you hover over an image. Its appearance is controlled by your browser.

Finally, you can configure both the alt- and the title-tags for your preview images separately, via Site configuration, General settings, section Preview pages.

URL's for preview pages

Since URL's are important to search engines, below is an example of a preview page URL (actual URL's would start with your domain name):

/search/preview/amman-jordan-07022007-general-view-of-downtown/0_00004633.html

The amman-jordan-07022007-general-view-of-downtown part in the example above, is taken from the file's caption. This is the default setting. You can change this to other IPTC or custom data fields via Site Configuration, Website Configuration, setting SEO/URL source. You'll also find an input box called Default there. The value that you enter in that box will be used if the data field that you have selected contains no information. If for example the default value is newsphotography and the caption is empty, the file's url will look something like 

/search/preview/newsphotography/0_00004633.html

URL's for your galleries

A URL to one of your galleries may look something like this (the actual URL would start with your domain name):

/gallery/studio-portfolio/1312/1344/581/0/beauty-photography.html

To make sure that your URL's have information that is relevant to search engines, you should understand how these URL's are created. In the above example, the studio-portfolio part is the name of the gallery group, the beauty-photography part is the actual name of the gallery. It's best to use meaningful group and gallery titles for obvious reasons. 

Google Analytics

We advise that you create a Google Analytics account to keep track of how well your website is being indexed by this important search engine. Once you have done that, you can copy the Google Analytics code (provided by Google) for your website into the edit box. Note that you'll have to include the <script> </script> tags. The code that you enter here will be automatically included on all your pages. 
More info: Google Analytics website.

Google Tag manager

In 26.4 or later, you can also paste your Google Tag manager code. This code will also be included on every page.
More info: Google Tag Manager website. The Tag manager code is inserted as you enter it immediately after the <body> tag of your pages. If you have custom pages then click "view source" to see if the code is available on your custom pages. If not, you'll need to add it in the code editor.

Best practices 

Infradox XS websites will be automatically indexed by all major search engines. To get Google to crawl your website frequently it is recommended that you use Google Analytics as described above. Note that having links to your content on other sites is also very important in order to get search engines to index your website's content. You can simply copy the URL (in your browser's address bar) of almost any page for this purpose. 

Please also read this link on seomoz.org for a primer on search engine optimization.

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